Aishwaryaa Vasudevan

About Aishwaryaa Vasudevan

I am a PR and marketing analyst with over four years of experience delivering data-driven communication strategies for tech and consumer goods clients, particularly Fortune 100 companies. Skilled in leveraging tools like Adobe Analytics, Tableau, and Talkwalker, I excel in turning complex datasets into actionable insights that drive brand reputation, customer engagement, and measurable growth.My expertise includes developing innovative strategies that integrate AI for real-time analysis and foresight, fostering strong client relationships, and enhancing multi-platform content strategies. With a strong record of boosting executive social presence and expanding revenue through strategic insights, I’m passionate about aligning data with storytelling to create impactful narratives and forward-thinking solutions.Statistical modelling skills include :Regression, Decision trees, Random forests, Support Vector Machines(SVM), MARS, kNN, k-Means clustering.Programming skills and tools:R; Python; SQL; Tableau; Google Analytics; C/C++; Microsoft Office Suite (Excel and PowerPoint); NLP Social Listening and Analytics tools : Talkwalker, Meltwater, Audiense, Onalytica, Sprinklr, Youtube Analytics, Adobe Analytics

Experience

1. Insights & Analytics Lead Analyst

   We. Communications

   Mar 2022 — Present

   At WE Communications, I have served as a Lead Analyst in Insights & Analytics, where my work has centered on crafting and executing data-driven strategies that deliver significant results for Fortune 100 clients. I have developed an employee communication scoring model, built around 10 strategic pillars. This SWOT analysis, using both external data from platforms like Glassdoor and internal surveys, provided clients with actionable insights to enhance employee retention and acquisition strategies.In addition, I utilized Adobe Analytics to conduct in-depth website analysis for a semiconductor client, focusing on newsroom data and customer journey mapping. This effort prioritized high-performing content and improved site flow, leading to a 10% increase in website traffic. My commitment to executive visibility also drove the creation of a pioneering measurement platform for monitoring executive social engagement. By integrating tools such as Sprinklr and Talkwalker, I helped boost executive social presence by 20% YoY for multiple Tech executives.Furthermore, I explored the integration of AI into analytics workstreams, conducting research on emerging technologies and leveraging AI models like ChatGPT to evaluate industry trends. This forward-thinking approach provided clients with strategic insights to balance AI narratives, align with market expectations, and enhance their competitive positioning. These experiences underscore my ability to blend analytics expertise, strategic thinking, and technological innovation to achieve measurable outcomes.

Education

• National Institute of Technology, Tiruchirappalli

  Bachelor of Technology (B.Tech.), Electronics and Communication Engineering

  2014 — 2018

• Delhi Public School - Kuwait

  Computer Science

  2008 — 2014

• University of Rochester - Simon Business School

  Master's degree, Marketing Analytics

  2019 — 2020

• Harrisburg University of Science and Technology

  Master of Science - MS, Analytics