Aishwarya Venkatesan
Analyst - Media Operations at Annalect India (Omnicom Media Group)
- Role
- Analyst at Annalect India
- Location
- Bengaluru, KA, IN
- LinkedIn followers
- 500 followers
About Aishwarya Venkatesan
Experienced professional in Digital Marketing domain with 4+ years experience…
Experience
Analyst
Mar 2023 — Present · Karnataka, IN
Executed end-to-end campaign setups across DV360, Prisma, and DCM, including creative trafficking using CRS sheets- Collaborated with global teams to manage campaign setup, optimization, reporting, billing, and actualization in Prisma- Trafficked placements manually and via bulk sheets in DCM for various campaign types including dCPM and CPM models- POD QA Lead overseeing daily queue and traffic management, status calls, and operational support for client services- Reviewed media plans, built naming conventions using Taxonomy Builder, and ensured accurate campaign setup in Prisma & CM360- Monitored live campaigns with precise targeting, reporting, and verification protocols- Managed billing and reconciliation across platforms like The Trade Desk, CM360, Amazon DSP, Facebook, IAS, Evidon, and DV360- Conducted platform data QA using DMP tools like Salesforce and Datorama- Partnered with Planning, Media Ops, and Ad Ops teams to ensure seamless billing and reporting workflows.
Education
PSVCET
Bachelor of Engineering - BE
2015 — 2019
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