Aishwarya R
B2B SaaS Marketing Specialist | Paid Media, Demand Gen & Analytics | Performance-Driven Growth
- Role
- Growth Marketing Manager at Portcast
- Location
- Bengaluru, KA, IN
- LinkedIn followers
- 500 followers
About Aishwarya R
I’m a Growth & Performance Marketing specialist with 5+ years of experience in B2B SaaS marketing, specializing in paid media, demand generation, and marketing analytics.At Zoho Corp, I was solely responsible for managing 100+ Google Ads & Bing campaigns, handling $1M+ monthly spend across 10+ products (Zoho, ManageEngine, Site24x7, Gofrugal & Vembu Tech), and driving consistent pipeline growth in competitive global markets. Later at Kissflow, I optimized paid campaigns that significantly improved lead quality while lowering acquisition costs, supporting the company’s international expansion.My expertise spans Paid Media (Google Ads, Bing, LinkedIn), SEO, and Analytics, where I combine data-driven insights with creative execution to scale customer acquisition efficiently.Currently, I’m leading Google Ads growth initiatives at Donorbox, focusing on scaling campaigns across global markets and building predictable acquisition systems.
Experience
Growth Marketing Manager
Nov 2025 — Present
Education
SSN College of Engineering
Bachelor of Engineering, Biomedical/Medical Engineering
2016 — 2020
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