Aishwarya Pillai

About Aishwarya Pillai

As a seasoned Digital Marketing Specialist, my journey began as a Certified Google Ads Specialist, honing my skills at the very heart of Google back in 2019. With over 4 years of hands-on experience, I have mastered the art of turning clicks into conversions, weaving my expertise in Digital Media Acquisition to elevate brands across various industries. My tenure at Google Ads equipped me with insider knowledge and a unique perspective, enabling me to excel in roles such as Digital Media Acquisition Expert and Google Ads Campaign Manager. I have a knack for meticulously crafting and optimizing ad campaigns that not only meet but exceed the expectations of my clients. With a rich history as a Google Ads Specialist, I’ve managed advertising budgets with precision, ensuring optimal ROI. My approach is rooted in innovation, leveraging cutting-edge technology and insights to tailor solutions that are not only effective but also human-centric. In every role, from spearheading digital marketing initiatives to managing complex Google ad campaigns, my focus has always been on driving growth. I am adept at identifying technological needs and introducing ingenious innovations that are in sync with the latest trends. My commitment to quality and focus is unwavering. Each campaign, each strategy is a testament to my dedication to helping clients achieve enhanced online exposure, turning every click into a loyal customer. In the dynamic world of digital marketing, I stand as a beacon of innovation, experience, and unwavering commitment to excellence.

Experience

1. Google Channel Buyer

   Structured

   Oct 2021 — Present · Los Angeles, CA, US

   Produce new ideas for ad campaigns, launch and monitor all active ad campaigns to ensure they meet KPI requirements, and track and analyze the data for campaigns. Set up, monitor, and optimize Google Search campaigns and associated metrics on a daily basis to meet performance goals. Analyzing the data and optimizing the ads based on suggested insights. Finding and analyzing search terms that people enter into search engines with the goal of sharing this data with the client for search engine optimization (SEO) & website/landing page optimization. Do an A/B test to find out which ad/web page is working well for the clients and optimize their ads and pages for better metrics. Study how the biweekly reports have to be made, data have to be pulled out from the account and prepared into a sheet. And monitoring the account to provide the best suggestions to the client. Create weekly and biweekly reports for the client doing data breakdown.

Education

• ICFAI Business School Pune (IBS Pune)

  Master of Business Administration, Marketing/Marketing Management, General

  2016 — 2018