Aishwarya Pillai
Director of Performance Marketing | Ad Specialist | Digital Brand Strategist
- Role
- Director of Performance Marketing at Les Creatifs Studio
- Location
- Pune District, MH, IN
- LinkedIn followers
- 500 followers
About Aishwarya Pillai
I’m a Performance Marketing Manager with 7 years of experience helping brands grow…
Experience
Director of Performance Marketing
Feb 2024 — Present · NY, US
Strategic Planning:Develop and implement data-driven marketing strategies aligned with company goals, focusing on brand positioning, customer acquisition, and retention. Achieved a 20% increase in retention and 15% market share growth through optimized marketing efforts.Team Leadership:Lead and mentor a high-performing, cross-functional team. Foster a culture of innovation and accountability, resulting in a 25% improvement in team productivity and a 10% reduction in turnover by implementing personalized growth plans.Campaign Management:Oversee multi-channel campaigns, achieving a 30% increase in conversion rates and a 20% reduction in CPA through A/B testing, audience segmentation, and data-driven optimization.Brand Management:Maintain and enhance the company’s brand identity and reputation, contributing to a 40% increase in brand recognition and 35% improvement in customer engagement by ensuring consistency across all channels.Market Research:Conduct in-depth market research and competitive analysis to refine strategies, resulting in a 25% improvement in customer targeting and keeping the company competitive.Budget Management:Manage the marketing budget efficiently, driving a 10% increase in ROI while staying within budget. Adjust resources based on performance to maximize impact.Stakeholder Collaboration:Work with cross-functional teams, ensuring marketing efforts align with business objectives. This collaboration led to a 15% improvement in cross-departmental synergy.Performance Metrics:Establish KPIs, resulting in a 25% year-over-year improvement in campaign performance. Use data insights to inform strategies and report results to leadership.Innovation and Trends:Stay ahead of trends and technologies, implementing strategies that led to a 20% increase in engagement and faster adoption of new tools, ensuring a competitive edge.
Education
ICFAI Business School, Pune Official
Master of Business Administration, Marketing/Marketing Management, General
2016 — 2018
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