Aishwarya Pareek
Assistant Marketing Manager @Sony Music Entertainment
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WORK HISTORY
Assistant Marketing Manager @Sony Music Entertainment
Mumbai, IN
EDUCATION
Università Bocconi
International Master in Business, Business Administration and Management
SDA Bocconi Asia Center
International Master in Business, Business Administration and Management
H.R. College of Commerce and Economics, Mumbai University
Bachelor of Commerce - BCom, Business/Commerce, General
Delhi Public School, Jodhpur
Commerce
ABOUT AISHWARYA PAREEK
I am a music marketing strategist focused on artist growth in the streaming era. At Sony Music India, I work across artist campaigns within pop and contemporary genres- developing release strategies, shaping market positioning, and driving audience growth in one of the world’s fastest evolving digital music ecosystems.My work centers around:• Artist rollouts & campaign strategy• Streaming-led growth frameworks• Audience acquisition & retention• Cultural positioning & brand development• Data-informed marketing decisionsWorking within an emerging market has given me first-hand insight into how culturally rooted artists scale from niche communities to mainstream success. I aim to contribute to building globally resonant artist brands through strategic, culturally intelligent marketing.I’m all about crafting campaigns that hype up our artists and connect with fans in fresh, engaging ways. From brainstorming bold ideas to analyzing trends, I’m here to push boundaries and make waves in the music scene.
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