Aishwarya Modi
Performance Marketer | Data-Driven Strategist | Optimizing ROI for Growth | Expert in Paid Search & Social Media Advertising
- Role
- Manager - Paid Media at dentsu
- Location
- Gurugram, HR, IN
- LinkedIn followers
- 500 followers
About Aishwarya Modi
I am a growth-driven Performance Marketer and Go-to-Market Strategist with over 6 years…
Experience
Manager - Paid Media
Jan 2025 — Present · Gurugram, IN
Leading end-to-end digital strategy, planning, and execution for Biba, Yakult, Dr. Lal Path Labs, Philips Lighting (Signify) and EY, managing a combined monthly ad spend of ₹2.5+ crores across Meta and Google ecosystems• Delivered a 28% increase in ROAS and 22% drop in CPA through Meta Advantage+ Shopping campaigns for Biba, driving eCommerce growth across northern India• Scaled YouTube TrueView for Yakult and Performance Max campaigns for Signify, resulting in a 35% lift in brand recall and a 34% improvement in revenue YoY• Launched geo-targeted lead generation campaigns for Dr. Lal Path Labs using Google Search & Meta Lead Ads, reducing cost per lead by 30% quarter-over-quarter• Collaborated with cross-functional teams to audit and restructure Ad accounts, aligning digital KPIs and creative strategies with business objectives, resulting in improved client satisfaction scores (+18% YoY)• Managing and mentoring a 5-member cross-platform team, achieving 100% SLA adherence while improving campaign QA and reporting turnaround by 40%
Education
St. Joseph's Convent Sen Sec School - India
High School, Commerce
2011 — 2015
Delhi University
Bachelor's of Commerce, Accounting and Finance
2015 — 2018
MICA | The School of Ideas
Advanced Certificate in Digital Marketing and Communications, Marketing Communications & PR, Branding, Marketing Analytics, Social Media & Content Marketing
2021 — 2022
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