Aishwarya Kumar
Vice President - Insights by Kantar | Two decades of experience building & nurturing brands with the power of insights
- Role
- Vice President at 凯度
- Location
- Bengaluru, KA, IN
- LinkedIn followers
- 500 followers
About Aishwarya Kumar
A passion for understanding why people behave the way they do, combined with my background in Behavioural Economics, helps me deliver targeted, actionable insights to help brands grow and become endearing to consumers. This is backed by 20+ years of experience working with leading consumer insights agencies in India & Australia, with a focus on Brand & Communication Strategy, and Innovation. I have worked extensively with some of the biggest global & Indian clients in the E-commerce, Retail, Tech & FMCG space such as Amazon, IKEA, Titan, PhonePe, Meesho, Unilever, J&J, L’Oreal, ITC & Target, amongst others, driving growth for the business I handle whilst ensuring profitability.The biggest impact I’ve had in my current role has centered around helping challenger brands (global & Indian) across e-commerce, tech & lifestyle refine their marketing & communications strategy to grow into category leaders, and has been the most fulfilling part of my professional journey so far.Besides insights, I’m passionate about travel, health, psychology, mentoring and all things creative!
Experience
Vice President
Apr 2025 — Present
Education
The University of North Carolina at Chapel Hill
Bachelor's Degree, Economics
1998 — 2002
Skills
- Focus Groups
- Questionnaire Design
- Market Intelligence
- Consumer Behaviour
- Segmentation
- Customer Insight
- Advertising Research
- Quantitative Research
- Marketing Research
- Competitive Intelligence
- Brand Equity
- Primary Research
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