Aishwarya Jayaram

Senior Manager Corporate Communications @Tata Motors

Mumbai, IN

Corporate Communications Mandate: Oversee day-to-day operations related to Passenger Vehicles ensuring smooth execution of initiatives to maintain our competitive edge in the market.Develop comprehensive communication strategies to effectively engage stakeholders and enhance brand perception. Implement consistent messaging across all communication platforms to ensure a unified brand image. Public Relations: Cultivate and nurture relationships with media outlets, industry influencers, to create positive publicity and manage the company\'s reputation effectively.Proactively manage media queries, coordinate press releases, and organize media engagements to maximize coverage and visibility. Fleet Management: Oversee the management of vehicle fleets, ensuring optimal performance, maintenance, and cost-effectiveness. Collaborate with internal teams to streamline fleet operations and meet business objectives efficiently. New Car Launches and Media Drives: Lead the planning and execution of new car launches and media drives, working closely with cross-functional teams to deliver memorable and impactful events. Foster strong relationships with auto journalists, organizing test drives and exclusive events to garner favorable media coverage and drive excitement around our products. Senior Leadership Management: Provide strategic counsel to senior leadership on communication matters, leveraging my expertise to align communication efforts with business goals. Represent Tata Motors at industry events and conferences, showcasing our leadership and innovation in the automotive sector.