Aishwarya Ghatak

About Aishwarya Ghatak

Results-driven Digital Marketing & Brand Management professional with 3+ years of experience driving growth through data-backed campaigns, influencer marketing, and multi-platform content strategies.Currently working as an Associate Brand Manager, I manage end-to-end digital and offline marketing for multiple brands across real estate, healthcare, education, F&B, lifestyle, and premium retail sectors. I specialize in building strong brand presence, improving engagement, and translating business goals into high-performing marketing initiatives.Core Expertise:Brand Strategy & Campaign ExecutionInfluencer Marketing & PartnershipsSocial Media Management (Instagram, Facebook, LinkedIn, X, YouTube, Pinterest)Performance Marketing (Meta Ads, Google Ads)Content Strategy, Copywriting & Calendar PlanningOnline Reputation Management (ORM)Marketing Analytics & ReportingClient & Stakeholder ManagementKey Achievements:Led 60+ influencer campaigns with measurable ROIManaged digital operations for 6–7 brands simultaneouslyImproved audience engagement through data-driven content planningDelivered integrated campaigns across digital, print, and on-ground channelsSupported large-scale brand exhibitions and corporate activationsI bring a balance of creative storytelling, analytical thinking, and execution excellence. My approach focuses on understanding audiences, optimizing performance, and building sustainable brand equity.I’m passionate about learning, innovation, and collaborating with teams that value impact-driven marketing.Open to opportunities in:Brand Management | Digital Marketing | Growth Marketing | Campaign Strategy | Marketing AnalyticsLet’s connect and create meaningful brand experiences.

Experience

1. Associate Brand Manager

   Ittisa®

   May 2023 — Present · Bengaluru, IN

   Managed digital marketing operations for 6–7 brands across real estate, interior design, education, healthcare, food & beverage, premium travel luggage, jewellery, and lifestyle sectors- Planned and executed 60+ influencer marketing campaigns, including outreach, coordination, content alignment, and performance tracking- Led social media strategy and content planning for Instagram, Facebook, LinkedIn, X (Twitter), YouTube, and Pinterest- Created monthly content calendars, campaign reports, and data-driven performance insights- Wrote long-form and short-form website content, blogs, captions, ad copies, and brand narratives- Managed Online Reputation Management (ORM) for healthcare and F&B brands, including response strategy and brand voice alignment.Executed offline marketing campaigns, including print ads, hoardings, banners, and newspaper ads for real estate, luggage, and jewellery brands- Played a key role in a large-scale jewellery exhibition, India’s largest jewellery exhibition, managing brand communication, content, and on-ground coordination- Contributed to video production including ideation, scripting, content planning, directing, and on-screen participation for social media campaigns- Acted as the primary client point of contact, ensuring seamless coordination between internal teams and external stakeholders.

Education

• Gurunanak Institute of Technology 143

  BCA, Computer Application

  2015 — 2018