Aishwarya Ganesh
Nykaa | Ex L’Oréal | MBA, ESSEC
- Role
- Category Brand Manager - Nykaa Luxe at Nykaa
- Location
- Mumbai, MH, IN
- LinkedIn followers
- 500 followers
About Aishwarya Ganesh
Artist at heart. Digital marketer by trade. Forever loyal to a good to do list. I’ve spent eight years moving across beauty, e commerce, and advertising, working where creativity meets commercial thinking. I like turning insight into smart content, shaping how brands show up online, and bringing structure to fast moving environments.Right now I’m a Category Manager at Nykaa Luxe, working across global luxury brands and driving launches, assortment, and category performance. It’s a mix of brand partnerships, merchandising, and data led decision making and a front row seat to how premium beauty grows in a dynamic market.Before Nykaa, I was at L’Oréal’s global headquarters in Paris, leading e commerce content strategy for Garnier Haircare across Amazon and major international retailers. My work spanned platform ready assets, content performance, and cross market enablement.Earlier in my career, I led brand and digital strategy at agencies like Publicis and Tonic Worldwide, building campaigns for Sony, Spotify, Jeep, Pampers, Nerolac, Aditya Birla, and more. I’ve worked across paid, owned, and earned channels end to end.
Experience
Category Brand Manager - Nykaa Luxe
Nov 2025 — Present · Mumbai, IN
Manage a luxury beauty portfolio within the Nykaa Luxe business across a wide range of global brands, including Chanel, Benefit, Caudalie and others. Lead assortment planning and new launches while driving performance through regular reviews of category trends, sales, and inventory. Partner with supply chain teams on forecasting, availability, and inventory health. Work closely with brand partners and internal teams on visibility and campaigns that support growth and a consistent customer experience.
Education
Symbiosis Centre for Media & Communication (SCMC)
Bachelor in Media Studies, Advertising
2014 — 2017
ESSEC Business School
Master of Business Administration - MBA, Strategy and Digital Leadership
National Institute of Fine Arts - India
Diploma in Fine arts, Fine/Studio Arts, General
2012 — 2014
Skills
- Copywriting
- Graphic Design
- Brand Strategy
- Digital Marketing
- Adobe Illustrator
- Business Process Automation
- Coreldraw
- Content Marketing
- Adobe Photoshop
- Art Direction
- Indesign
- Event Management
- Fine Art
- Design Production
- Advertising
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