Aishwary Shukla
Strategy | Program Management | Product Management | Digital Strategy and Solutions at Adobe
- Role
- Head of Cjm Demo Strategy at Adobe
- Location
- Lehi, UT, US
- LinkedIn followers
- 500 followers
About Aishwary Shukla
A seasoned leader and visionary with over 13+ years of hands-on experience, adeptly guiding successful teams and digital initiatives through program and product management, ensuring the delivery of high-quality products, fostering collaborative teamwork, and skillfully managing stakeholders.As a cross-functional leader, I develop the strategy and roadmap to roll out live, interactive, and video demo assets at scale using Generative AI, enabling Adobe\'s global field organization and partners to effectively showcase the capabilities of Adobe\'s DX CJM products. I drive a vision for the future of demoing at Adobe globally, ensuring that our teams across the globe have the right unified demo ecosystem, aligned with go-to-market strategies, to engage and demonstrate the value of Adobe products to clients worldwide.In my previous role as a Senior Product Manager at Adobe, I orchestrated the management of highly flexible SaaS products that empowered the Adobe global partners and pre-sales team to effectively showcase the capabilities of Adobe Experience Cloud and Platform. My responsibilities encompassed formulating the product strategy, inclusive of product marketing and enablement. Additionally, I assumed the role of a facilitator for the agile development team as a Scrum Master and technical program management. This involved spearheading the product\'s development, managing its roadmap, and championing product evangelization for our globally dispersed customer base. A notable contribution was aiding our clients in constructing a unified experience/demo that illustrated Adobe Experience Cloud solutions (AEM, AEP, Target, Analytics, and Commerce). Before joining Adobe, I spent over four years honing my skills in Project Management Consulting and Integrated Service Delivery at HCL Technologies. During this time, I played a pivotal role in delivering transition and transformation projects, as well as establishing IT blueprints to drive organizational success.
Experience
Head of Cjm Demo Strategy
Jan 2022 — Present
Established demo strategy aligned with DX GTM for Customer Journey Management Solution (AJO B2C, AJO B2B, Campaign, Marketo, Target, and Measure) in Digital Experience BU- Cross-Functional leader to define and execute demo strategies that showcase the capabilities ofAdobe\'s DX products. Collaborates with senior leadership, PMMs, PMs, field teams, engineering, and Adobe partners- Conceptualize and curate demo assets, spanning from clickable demo elements to demo tools and a live demo platform, empowering the global field organization and partners to effectively showcase the capabilities of the Adobe DX CJM Solution- Acts as a technical program manager, translating complex technical details into easily understandable language for diverse audiences, including non-technical stakeholders; building roadmaps, prioritizing, defining requirements, setting timelines, and collaborating with engineering to ensure continued progress- Define a measurement strategy for assessing demo assets, utilizing data-driven insights to refine and optimize demo strategies.
Education
Northwestern University - Kellogg School of Management
Product Strategy
2020
Alliance University
Master of Business Administration (MBA), Operations Management
2010 — 2012
Sri Shankaracharya College of Engineering and Technology
Bachelor of Engineering (B.E.), Computer Science
2006 — 2010
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