Aishika Bhattacharya
B2B Marketing Strategist | AI Marketing Enthusiast | Data-Led Business Innovation & Growth
- Role
- Global Marketing Business Partner at Searce Inc
- Location
- Pune, MH, IN
- LinkedIn followers
- 500 followers
About Aishika Bhattacharya
Book a slot to talk about how we can simplify AI for your marketing - https://topmate.io/aishika_bhattacharya/19•••41Book a slot to talk about how to navigate a career in marketing click here -https://topmate.io/aishika_bhattacharya/19•••41My journey has been all about translating the complex language of technology into stories that resonate and drive real-world results. I thrive on bringing people together—working with product, sales, and content teams to build and execute full-funnel strategies that don\'t just generate leads, but create genuine market momentum.I\'ve had the privilege of driving significant growth for global companies by leading go-to-market programs, launching products, and forging strategic partnerships. My background in both information technology and communication management gives me a unique perspective, allowing me to bridge the gap between technical innovation and business impact. I’m passionate about what’s next in marketing and am a contributor to the discourse on how AI is shaping our industry.
Experience
Global Marketing Business Partner
Sep 2023 — Present · Pune, IN
Driving market adoption of data and AI offerings through targeted product marketing initiatives, generating a significant lift in qualified lead volume by ~45% and directly impacting pipeline contribution.Developing full-funnel content marketing programs in collaboration with product, sales, content and design teams to drive awareness and adoption of data and AI solutions.Took ownership of key marketing initiatives, including developing a company-wide ABM program and conceptualising the branding of proprietary accelerators.
Education
Manipal Institute of Technology
Bachelor of Engineering (B.E.), Information and Communication Technology
2010 — 2014
Symbiosis Institute Of Media And Communication, Pune
Master of Business Administration (MBA), Communication Management | Marketing and Media Analytics
2016 — 2018
Skills
- Team Management
- Irs
- Digital Marketing
- Brand Management
- Html
- Market Research
- E-Commerce
- Public Speaking
- Photoshop
- Web Development
- C++
- Public Relations
- Javascript
- Java
- Social Media
- Css
- Email Marketing
- Spss
- Powerpoint
- Microsoft Excel
- Microsoft Powerpoint
- Windows
- Marketing
- C
- Programming
- Consulting
- Barc
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