Aisha Saint-Lot
Social Media Marketing Manager @University of Miami Health System
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WORK HISTORY
Social Media Marketing Manager @University of Miami Health System
Miami, FL, US
Spearhead the vision and execution of UHealth’s multi-platform social media strategy across Facebook, Instagram, TikTok, YouTube, X, and LinkedIn. Develop creative concepts and content strategies that align with institutional goals, strengthen brand visibility, and drive engagement across audiences. Increased total social media following by over 30% in six months, with standout growth on Instagram (+34%), Facebook (+20%), and TikTok (+14.8%)- Lead end-to-end social media planning, including content calendars, creative direction, and campaign development. Oversee live coverage and storytelling for key campaigns and community events that highlight UHealth’s mission and impact- Use analytics and performance insights to guide optimization, inform leadership reporting, and continuously refine strategy. Collaborate across marketing, communications, and clinical teams to deliver cohesive, high-impact campaigns that reflect UHealth’s commitment to innovation and care.
EDUCATION
Baruch College
Bachelor's degree
ABOUT AISHA SAINT-LOT
Marketing Manager | Digital and Social Strategy
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