Aisha Masood
CEO & Founder @Narrative Frame
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WORK HISTORY
CEO & Founder @Narrative Frame
We are first and foremost strategizers who help you build an overarching blueprint for your brand - including product research/development and digital content creation/branding. • Our product strategy sessions allow us to understand your business and help you further develop on current business offerings, business processes and documentation, workflow automation, and digital branding efforts. • We do a deep dive into each of your digital profiles in order to assess your content performance and engagement. Our recommendations relate to effectively communicating your brand values and aesthetic. • We produce high-quality image and video content for fashion retailers, e-commerce brands, agencies & startups. Utilizing unique historical, natural, and urban spaces as our canvas, across Puebla, Mexico.
EDUCATION
Western University
Bachelor of Arts (BA), Media, Information and Technology
BrainStation
Product Management Certification
ABOUT AISHA MASOOD
With experience across a range of industries including legal services, boutique consulting, healthcare, fintech, and fashion, I have honed my skills in design strategy thinking, product management, and creative problem-solving. This has enabled me to build a successful portfolio of digital services through Creatives in Studio, as well as product-based businesses such as Zeph Collective and Covet & Claim. As a leader in developing a legal tech platform at Oziel Law, I digitized several legal services and innovated around complex customer journeys. This foundational product experience has been invaluable in identifying business needs and crafting user-centric experiences for projects such as Hygrid Health and Neythri Futures Fund, where I focused on empowering marginalized communities. My time spent sourcing materials in Los Angeles and working with artisan communities in cities across Central Mexico has given me a deep understanding of the production process across various product categories, including garment apparel goods, leather shoes/accessories, and ceramic homewares. This has been essential in driving brand performance, measuring product success, and managing relationships across wholesale and retail channels. As someone who is endlessly motivated and curious, I thrive on understanding and addressing new challenges. I\'m always excited to engage in new opportunities that allow me to leverage my skills and experience to make a positive impact.
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