Aaron Meadows
\'way2play Hero\' Abk Ethics & Compliance @Activision Blizzard
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WORK HISTORY
\'way2play Hero\' Abk Ethics & Compliance @Activision Blizzard
In the spirit of continuing ABK\'s culture of ethics and integrity, I can proudly say I was peer-nominated to become a Way2Play Hero. • The Way2Play Heroes are a cultural network of employees across our operating units, with the aim of fostering ethics organically everywhere we do business. Our Heroes have been nominated and selected by their peers and leaders at a grassroots level throughout our many operating units, studios, divisions and locations. The Way2Play Heroes act as their teams’ local proponents of doing the right thing at work. Heroes drive awareness and transparency of our ethics and compliance resources, answer questions about our policies, ensure the voices of their colleagues are heard, and play an important role in shaping our Company’s ethical culture.
EDUCATION
Hereford Sixth Form College
A Level:, Poltics, Sociology, Communications & Culture, Travel & Tourism and Film Studies
ABOUT AARON MEADOWS
I am a player obsessed and highly adaptable marketing leader with a decade of experience driving creative, community-first and commercially impactful campaigns in the video game industry. I thrive in fast-paced environments where live service strategy, creative player-first flair and risk-taking with real data driven insights come together to create world-class brand and marketing executions that resonate personally.I specialise in turning ideas into stories that players feel connected to, leading with imagination, clarity and a deep understanding of what our communities value. I enjoy the pressure of launches, the evolution of live ops and the challenge of building bespoke campaigns that cut through the noise and deliver punchy results. From the get-go I make sure the outcome is memorable and showcases passion from inception to launch. I bring strong organisation, long term planning and the ability to keep teams aligned and positively energised. I have led high-value campaigns, ensuring KPI’s and budgets are adhered too while helping shape cross functional strategy and delivered best in class community programs. I am known for my ambition, my player-first mindset and my ability to bring momentum and joy to any room.I am also a proud champion of Diversity, Equity and Inclusion. I was recognised as an Activision Way2Play Hero and was a leading voice in the Jagex Diversity Group, helping drive more inclusive practices and ensuring no one is left behind. With lived experience – I’m unafraid to ensure we cater to ALL players, not just the stereotype.At heart, I am a lifelong gamer with a competitive streak and a real love story & lore, with a lived awareness for the power gaming plays in people’s lives. I show up with energy, curiosity and a commitment to doing right by the players we serve.
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