Aireny Castro
- Role
- Senior Brand Manager, Ensure at Abbott
- Location
- Columbus, OH, US
- LinkedIn followers
- 500 followers
About Aireny Castro
A motivated individual driven by creativity and challenge, striving to continuously build…
Experience
Senior Brand Manager, Ensure
May 2021 — Present
Responsible for leading the strategy and implementation across all consumer initiatives for the Ensure brand. Leading a core team of 2 Brand Managers and an integrated agency team that focuses on implementing and optimizing the consumer strategy across multiple channels including TV, print, digital, retail, social, PR and CRM. Also accountable for representing Consumer and Brand interests with all internal departments and external suppliers to establish the short term and long-term success and equity of the Brand and support the brand’s innovation pipeline.
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