Ainsley Kent

About Ainsley Kent

Analytical & Strategic Online Marketing/Advertising Professional.Strategic development and management of online marketing programs including PPC, Shopping/PLA Ads, SEO, Retargeting, Remarketing, Geo-Fencing, YouTube and Facebook campaigns focused on lead generation. Responsible for managing approximately $9,600,00 annually in online advertising spend. •Data Analysis• Search Engine Marketing/Pay Per Click Advertising at Google and Yahoo/Bing• Shopping/Product Listings Campaigns• SEO• CPM & CPC Display Advertising-Including Remarketing, Retargeting, GeoFencing, Lookalike Targeting, Facebook, YouTube ect•TapClicks• Beta Testing• Ninja Cat• Mercant Center• Google Partner• Google Adwords• Google Analytics• Google Search Console• Bing Ads/Microsoft Ad Center• Social Media/Advertising• ACT• Salesforce•Lead Generation• Online Reputation & Listings Management• B2C Marketing

Experience

1. Online Marketing Strategist

   LocaliQ

   Oct 2017 — Present

   Collaborates across teams to confirm objectives and establish approaches to improving advertiser satisfaction and campaign success across all clients• Assists in the development of new product offers & processes • Implement Beta Tests• Oversees creation of custom data sets, reporting and dashboards• Train Campaign Managers on new products & platforms• Keep abreast of emerging behaviors, technologies, and companies that are changing our clients\' businesses• Perform competitive analysis and identify gaps and opportunities in the marketplace• Assorted special projects• Champion research and insights, and a customer-centric design process• Write QBRs and strategic briefs and present thinking to clients

Education

• Northwest High School

  Diploma

  2000 — 2001

• East Texas A&M University

  B.S; Achieved a B.S, Business Administration; Business Administration; heavy emphasis on Marketing, and Management

  2009