Ainoa Franco
E-retail Manager @Artefact
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WORK HISTORY
E-retail Manager @Artefact
Strategic lead responsible for the P&L and long-term growth of global brand portfolios exclusively within the Amazon ecosystem. I focus on high-level decision-making by transforming complex marketplace data into actionable business intelligence and scalable profitability strategies-Strategic KPI & P&L Governance: Defining and monitoring \"North Star\" metrics (TACOS, POAS, and Contribution Margin) to ensure Amazon performance aligns with global corporate profitability and EBITDA goals-Data-Driven Decision Making: Conducting advanced price elasticity and sensitivity analyses to optimize margins, guiding executive-level inventory planning, and managing high-stakes negotiations for Vendor and Seller accounts-Predictive Marketplace Insights: Leveraging deep-dive competitive benchmarking and category trend analysis to anticipate platform shifts, ensuring brands maintain a dominant first-mover advantage and peak operational health.
EDUCATION
Product Hackers School
Postgraduate Program, Marketplace Management
Universitat de Barcelona
Master's degree, eCommerce Management & Digital Marketing
Universidad de Murcia
Bachelor’s Degree, Business Administration and Management
ABOUT AINOA FRANCO
Amazon Specialist at Artefact Spain✨
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