Aimery Rouverand
Omnichannel Performance Senior Manager @LVMH
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WORK HISTORY
Omnichannel Performance Senior Manager @LVMH
Ville de Paris, FR
Led \'Drive-to-Store\' pilot projects with Louis Vuitton and Tag Heuer to measure the contribution of digital touchpoints (Web/app, CRM, customer service, paid search) on in-store traffic and sales. Responsibilities encompassed project framing, managed a data consulting firm, project management, and communicated key insights to key LVMH stakeholders.• Developed a standardized \"Drive-to-Store\" measurement process for all LVMH Maisons: industrialized a methodology designed across all Maisons to benchmark the performance. This included defining KPIs, dashboard conceptualization, and ongoing Maison support.• Explored \"Drive-to-Store\" from IA engines• Managed omnichannel revenue measurement for ~20 LVMH Maisons globally, encompassing services like Click & Collect, Remote sales, Endless aisle, Appointment. Conducted community engagement, promoted implementation and action plan development, and integrated findings into the global LVMH dashboard.
EDUCATION
EDHEC Business School
Master in Business Management & MSc. in Strategy & Organization Consultancy
ENC Bessières
Classe préparatoire ENS Cachan D2
SKILLS
ABOUT AIMERY ROUVERAND
12 years of professional experience in strategy & organisation consulting, including 5 years at Mawenzi Partners (French strategy consultancy acquired in 2024 by Eight Advisory) and 7 years as a freelance consultant :• Experience across nearly 10 sectors (e.g. Venture Capital, Luxury, Industry, Sport, Mobility, FMCG.)• Served various organizations, ranging from multinational corporations (e.g, LVMH, Nestlé, Vinci, SNCF) to SMEs and startups (Bpifrance\'s portfolio), public institutions (e.g, Bpifrance), major event organizers (e.g, COJO Paris 2024), and sport federations (e.g, Fédération Française de Football), with experience encompassing both B2B and B2C activities• Advised decision-makers across all levels (CEOs & C-Level of Digital, Omnichannel, Ecommerce, CRM, Innovation, Marketing, Sales, IT Departments.)• Addressed broad strategic and operational issues (3-5-10 year strategic plans, new product/service/program framework, innovation strategy and process, project management, business planning/modelling.)Winner of the \'The Independent 2023 - Strategy & Organization\' Trophy awarded by OMS, the French leader in high-level independent consultingContact me to discuss how I can help your organization achieve its strategic goals!
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