Aimee Schmalzle

About Aimee Schmalzle

I make the complex simple—and the customer experience exceptional.I am a visionary problem solver and empathetic leader who thrives on making products people love. For over 20 years, I’ve built platforms, strategies, and teams that transform customer experiences and drive business growth across logistics, hospitality, wellness, and retail.At Ryder, I imagined and launched RyderGyde, a one-stop digital platform that simplified 30+ systems into a seamless customer hub. I also digitized Ryder’s used truck inventory into the company’s first e-commerce site (boosting sales leads by 30% in its first month), and designed the company’s EV readiness roadmap, preparing operations and systems for the future of advanced vehicle technology.Earlier, in the hospitality and wellness industries, I shaped loyalty, CRM, and digital strategies at Club Med, Bliss, Spafinder, and Timetospa. Highlights include creating MyClubMed.com, an award-winning loyalty program; launching one of the first virtual wallets for Spafinder gift cards; and scaling Timetospa with 20% YOY revenue growth as P&L owner.I’m at my best when dreaming big, building from the ground up, and leading teams to deliver elegant, customer-first solutions. My leadership style blends empathy, creativity, and data-driven decision-making — inspiring people to align under a shared vision and deliver exceptional results.Board-Ready Value Proposition: I advise on customer experience, digital transformation, governance, and future readiness (EVs, AI, and data). I help organizations transform complexity into simple, customer-first strategies that drive loyalty, growth, and long-term value.

Experience

1. Ryder System, Inc.

   Present

Education

• Muhlenberg College

  Bachelor's degree, Psychology and communications

  1995 — 1999

Skills

• Leadership
• Online Marketing
• Marketing
• E-Commerce
• Direct Marketing
• Strategy
• Crm
• Brand Development
• Advertising
• Project Management
• Email Marketing
• Retail
• Business Strategy
• Lead Generation
• Digital Marketing
• Interactive Marketing
• Social Media
• Marketing Management
• Digital
• Loyalty Programs
• Travel
• Luxury Goods
• P&L Management
• Ppc
• Affiliate Marketing
• Public Relations
• Online Advertising
• Forecasting
• Marketing Strategy
• Direct Mail
• Sem
• Mobile Marketing
• SEO
• Social Media Marketing
• Web Analytics
• Analytics
• Brand Management
• Social Networking
• Marketing Communications
• Digital Strategy