Aimée Ricca

About Aimée Ricca

I’m a seasoned marketing and communications professional with a foundation in strategic planning, operations, and leadership that shapes how I design and manage programs balancing business objectives with community engagement. I specialize in stabilizing and scaling programs already in motion—bringing structure, clarity, and accountability to complex operations without disrupting momentum. My approach combines strategic foresight with hands-on execution, turning reactive environments into sustainable systems that run efficiently and transparently.As a U.S. Figure Skating Coach and Skating Program Director, I bring more than 25 years of leadership experience across the entertainment and sports sectors. Before transitioning full-time into skating program management, I served as Director of Marketing and Communications for the Society of Motion Picture and Television Engineers (SMPTE) and as Managing Director for Premium Event Programming at the Prudential Center (Live-350/Devils Arena Entertainment).Currently, I serve as Skating Program Director at Ice Vault Arena and Director of Coach Aimée Skating Academy, overseeing Learn to Skate USA, Aspire, and related programs for more than 500 participants annually. My responsibilities include curriculum design, instructor management, safety compliance, marketing, and customer engagement.I’m driven by the belief that well-designed systems—and the people behind them—create lasting impact. Whether in entertainment, business, or skating, my goal has always been the same: build programs that perform, inspire, and endure. I take pride in transforming structure into opportunity—creating environments that combine strategic insight, operational precision, and human-centered management to deliver measurable, sustainable results.

Experience

1. U s Figure Skating Coach

   U.S. Figure Skating

   Jul 2017 — Present

   U.S. Figure Skating Certified Core Coach and Level 2 Certified Program Director, with additional Level 1 Certifications in Groups and Skating Skills. I provide both group and private instruction for skaters of all ages and levels—from beginners to competitive athletes—focusing on developing technically strong, confident, and well-rounded skaters in a safe and supportive environment.Credentials & Highlights: U.S. Figure Skating Level 2 Certified Program Director and Level 1 Certified (Groups, Skating Skills) U.S. Figure Skating Certified Core Coach ISSA Certified Master Trainer, Youth Fitness Specialist & Strength and Conditioning Coach Learn to Skate USA and SafeSport Certified American Red Cross Adult & Pediatric First Aid/CPR/AED Certified CDC Heads Up Concussion Training Certified PSA Hockey Skating 4 and Sports Science & Medicine Ratings Exam (Passed) Choreographer and program designer for testing and competition-level skaters Performed in Smucker’s Skating Spectacular at 2017 Skate America (choreography by Scott Brown; coached by Denise Myers)

Education

• County College of Morris

  Business Administration

  1993 — 1995

• William Paterson University of New Jersey

  BA, Communication, Major; History, Minor; Music Business, Minor

  1995 — 1997

Skills

• Event Cinema
• Concerts
• Music Business Consulting
• Entrepreneurship
• Strategy Development
• Budget Creation & Management
• New Business Development
• Entertainment
• Customer Service
• Integrated Multi-Channel Marketing
• Multi-Cultural Communications
• Talent Management
• Press Releases
• Digital Media
• Promotions
• Strategic Planning
• Negotiation
• Marketing Management
• Email Marketing
• Campaign Development
• Public Relations
• Entertainment Technology
• Media Relations
• Business Strategy
• Event Marketing
• Digital Marketing
• Film Marketing
• Marketing Strategy
• Event Management
• Converged Communications
• Ticketing
• Event Planning
• Product Marketing
• Music Industry
• Publicity
• Social Networking
• Social Media Marketing
• Strategic Partnerships
• Strategic Communications
• Marketing Communications