Aimee Mozingo

About Aimee Mozingo

Creative, results-driven global marketing leader with deep expertise in channel marketing, partner marketing, and marketing operations.• Experienced cross-functional channel marketing leader focused on continuous improvement and innovation.• Design retail partner experiences leveraging compelling in-store creative, interactive demos, and assisted sales experts.• Lead global omnichannel strategy and marketing guidance across multiple product categories for consumer retail.• Optimize impact through actionable analytics and insights.• Skilled in building go-to-market and retail strategies from the ground up, turning ideas into plans that deliver ROI.• Forward thinker with unique expertise in strategic communications and thought leadership presentations.• Proven sales leader with extensive experience in business development, strategy development, planning, sales enablement, partner sell-in, and relationship management.• Experience working with Fortune 500 companies, multi-category retailers, and agencies.• Developed and executed award-winning, industry-recognized campaigns and innovative concepts.• High performer known for delivering the highest quality output.• Thrive in fast-paced, high-pressure environments, excited by growth challenges and transformations.• Culture builder with the ability to inspire and motivate organizations, fostering tight-knit, connected, and diverse teams.Specialties: Retail, Channel Planning & Marketing, Sales & Business Development, Cross-functional Team Leadership, Go-to-Market Strategy, Channel Optimization & Analytics, Strategic Communications, Business Management

Experience

1. Sr Director, Worldwide Channel & Partner Marketing - Partner Experiences

   Microsoft

   Apr 2015 — Present · Seattle, WA, US

   Lead the global Partner Experiences team, responsible for the design and the development of breakthrough Omnichannel retail experiences that differentiate Microsoft and create a personal connection to the brand and product portfolio including Windows, Surface, M365 and Xbox. Managing a cross-functional discipline team and a regional community of marketing leaders, drive innovative programs and optimized retail platforms to enable marketing and sales excellence including:• In-store shopping experience: shop-in-shops, visual merchandising & point-of-sale materials• In-store digital & interactive: demonstration platforms, mobile companion experiences and digital content• Consumer education & influencer marketing: product storytelling & sales motion, social marketing and media, live commerce events and assisted/virtual selling, experiential events• Seller advocacy: learning management systems, 1:many/1:1 training and evangelism platformsThe role of the global team is to develop the worldwide strategy, building guidance and playbooks and delivering centralized platforms & capabilities to enable our regions and subregions to influence our retail, distributor, reseller and OEM partners and impact brand advocacy, conversion and sell-through. In addition to driving execution excellence, also responsible for driving analytics and insights across the organization. Analytics efforts include metrics design and development, reporting platforms and performance insights in order to optimize investments and results.Foster a passionate, inclusive and high-performing team environment where team members can do their best work, enjoy a tight-knit, supportive cross-functional team and push the boundaries to support our mission and our customers.

Education

• UCLA

  BA, English, American Literature, Business Administration

  1992 — 1997

Skills

• Brand Management
• Cross-Functional Team Leadership
• Marketing Strategy
• Program Management
• Strategic Partnerships
• Product Management
• Lead Generation
• Field Marketing
• Marketing Research
• Competitive Analysis
• Product Launch
• Brand Development
• Market Research
• Consumer Electronics
• Marketing Management
• Account Management
• Market Planning
• Sales
• P&L Management
• Marketing Communications
• Integrated Marketing
• Retail
• B2b
• Management
• Trade Shows
• Product Marketing
• Merchandising
• Business-to-Business (B2b)
• Business Development
• Digital Marketing
• Sales Operations
• Multi-Channel Marketing
• Marketing
• Strategy
• Business Planning