Aimee Lindaas
Social Media @ Canon USA | Multi-Platform Strategy • Creative Production • Influencer Marketing | Growing Brands Through Storytelling
- Role
- Social Media Specialist at Canon USA
- Location
- Brooklyn, NY, US
- LinkedIn followers
- 500 followers
About Aimee Lindaas
With over eight years of experience in social media marketing, I have a knack for transforming ideas into scroll-stopping moments. I specialize in storytelling that resonates, spotting trends before they peak, and crafting aesthetics that spark connection. From launching products to shaping full-scale content strategies, I don’t just chase likes, I build real brand love.
Experience
Social Media Specialist
Dec 2019 — Present · Melville, NY, US
Track emerging memes, audio trends, creator formats, and cultural moments across TikTok, Instagram Reels, and YouTube Shorts to inform content strategy and inspire real-time storytelling opportunities- Concept, script, and produce short-form videos rooted in trend forecasting and rapid cultural shifts, functioning as a daily expert on digital culture, creator communities, and internet aesthetics- Serve as an internal subject-matter expert on short-form content, creator culture, fandom behaviors, and emerging internet trends; advise teams on cultural sensitivity and platform best practices- Analyze audience, platform, and performance data to identify patterns and cultural insights, translating findings into actionable creative direction, programming recommendations, and content roadmaps- Lead end-to-end influencer and creator programs—sourcing, vetting, negotiating, briefing, and managing UGC and creator partners to deliver platform-native content mapped to campaign and brand objectives- Manage $50K–$70K monthly creator and social budgets, owning the pipeline of creator-driven content and ensuring consistent delivery of high-performing assets across multiple surfaces- Launched and grew Canon’s TikTok community to 300K+ followers by building an insights-driven, trend-responsive programming strategy rooted in user behavior, creator formats, and platform culture- Partner with growth, design, PR, product, and leadership teams to shape integrated campaigns and launches, packaging insights, cultural context, and creative recommendations for cross-functional alignment- Develop clear, data-backed narratives around cultural trends, content performance, and user behavior to support marketing, PR, and executive presentations.
Education
West Chester University of Pennsylvania
Bachelor’s Degree, Communication, General
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