Aimee Cox
Marketing, Sponsorships and Communications Leader.
- Role
- Vice President, Communications Senior Partner at Truist
- Location
- Charlotte, NC, US
- LinkedIn followers
- 500 followers
About Aimee Cox
Senior-Level Leader with extensive success in building and driving strategic plans, revenue growth and programs. Proactive team leader with strong interpersonal skills who engages with and builds relationships at all organizational levels. Proven success in contract negotiations and renewals with a collaborative, cross-functional approach supporting bottom-line optimization and results. Data-driven decision-maker, skilled in gathering and evaluating analytical information and making actionable recommendations to executive leadership. CoreCompetencies include:Cross-Functional Leadership | Commercialization | Consumer Marketing | Channel Marketing | Team Leadership | Portfolio Management | Business Development | Consumer Packaged Goods | Executive Communication | Experiential Marketing | Digital Marketing | Strategic Development & Planning | Brand Development | Request for Proposals | Contract NegotiationsCAREER HIGHLIGHTS- Built 2022 vision, strategy, and goals for the Community Engagement arm of Public Affairs, Communications and Sustainability- Delivered 2B+ Revenue plan and grew total DNGP vs budget by +7.5% in 2020 and 2021- Successfully leveraged teams to drive incremental sales and profit, including in 2019 delivering successful digital media campaigns on Share a Coke text to vend with 28% redemption and 5% growth on mini cans with targeted ads promotion, in 2018 managing program on Coca-Cola Classic & Coca-Cola Zero Sugar resulted in an increase of $1mm in dead net gross profit over prior year and in 2017 overseeing12oz 8pk program on Coca-Cola Classic drove a 28% volume lift over prior year, 9% up on full year, and 47% of full-year lift occurred around fall football program- Championed acquisition and negotiation of numerous multi-million dollar and multi-year contracts including some of the largest deals in Coca-Cola history.
Experience
Vice President, Communications Senior Partner
Dec 2023 — Present · Charlotte, NC, US
Education
Oakland University
Bachelor of Arts, Communication
1999 — 2003
Disney University - College Program
Mousters, Business, Management, Marketing, and Related Support Services
1999 — 1999
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