Aimee Hall

Senior Product Marketing Manager @Wolters Kluwer Tax & Accounting US

Lead the product marketing function for the division\'s flagship SaaS tax compliance product, including go-to-market planning for new product launches and feature releases, competitive analysis, win-loss analysis, positioning/messaging and learning & enablement support • Collaborate on a cross-functional go-to-market team including product management, sales, learning & enablement, demand gen and client services • Provide segmentation and persona-based messaging for Demand Gen activities, leading to double-digit growth year over year • Develop and drive content marketing strategies, including identifying content gaps and hot topics mapped to awareness, consideration and decision stages of the buyer\'s journey • Leverage strong writing and storytelling skills to create content for social media posts, infographics, presentation decks, white papers, case studies, product web pages, webinars and other strategic content pieces • Contribute to the roll-out of new customer segmentation and buyer personas, creating and presenting sales training and tools in multiple formats • Spearhead customer advocacy initiatives, identifying customer testimonials and case study participants and incorporating the voice of the customer across channels • Launch and support the division\'s first API marketing initiative, helping to onboard new API marketplace vendors and promoting internal API-first strategies and products • Participated in contextual inquiry process leading to the creation of a new Tax Return Dashboard based on customer insights gathered in the field