Aimee S. Gibson

About Aimee S. Gibson

Preparing to take over a family business can be a complex journey and often requires intentionality. My favorite clients are those who are ready to be intentional in their journey. Aimee Gibson is a Professional Certified Coach (PCC) and former management consulting executive with more than 20 years of experience helping leaders grow into their next chapter of leadership. Known for her ability to connect deeply and challenge thoughtfully, Aimee is a trusted executive coach, consultant, facilitator, and speaker across the public, private, and nonprofit sectors. Her work spans industries and geographies, from international companies to local organizations, where she supports individual leaders and entire teams in meaningful growth and transformation.​At the heart of Aimee’s coaching is a focus on preparing leaders for greater leadership responsibility. She works extensively with family business leaders and non-family executives of family businesses, equipping them to step into new levels of clarity, courage, and effectiveness. She uses powerful assessment tools, stakeholder interviews, identity exercises, focus groups, gaming, and group discussions to unlock insight and build capacity. Drawing from adult development theory, organizational change management, and mindfulness practices she studied at The Center for Mind-Body Medicine, Aimee creates the “brave spaces” leaders need to experiment, learn, and grow.Aimee has also shared her expertise as an adjunct faculty member at both Georgetown University and American University, where she expanded the capacity within leaders through coaching, and designing and delivering master’s level consulting curriculum respectively.As founder of BraveJoy Leadership, she helps leaders move beyond imposter syndrome and self-doubt, and instead ground themselves in self-awareness, resilience, and values-driven leadership. Her clients often describe her as both anchor and catalyst, someone who helps them trust their strengths, manage conflict with confidence, stay calm under pressure, and lead with authenticity.When coaching current and rising generation leaders and non-family executives of family businesses, Aimee skillfully leverages her personal experience as a non-working family business leader in her own family’s business. She has experienced first-hand the unique complexities of communication, decision-making, succession planning, governance, conflict and the considerations of family needs versus business demands that family business leaders must navigate.

Experience

1. Alliance Partner

   Haefele Flanagan

   Oct 2025 — Present

   I joined Haefele Flanagan to support family business leaders, non-family executives and their teams in building greater awareness, increasing effectiveness, and strengthen well-being through a bold approach to leadership coaching and facilitation. Haefele Flanagan utilizes the Change CurveTM to determine where a company is in its business cycle and implements strategic plans with measurable results. As a Haefele Flanagan Alliance Partner, I provide out of the box thinking, clear and focused direction, nurturing partnerships, high performing processes, and smart growth strategies. I hold the client accountable, give them courage to face tough decisions, and empower them to reach new plateaus. The Alliance Partner Team consists of Organizational/Leadership Coaches, Financial Executives, System Process Experts, HR Specialists, and Strategic Planning Advisors.

Education

• The Center for Mind-Body Medicine

  Advanced Center for Mind Body Medicine Trained

  2016 — 2016

• American University - Kogod School of Business

  MBA, International Business

• Georgetown University School of Continuing Studies

  Leadership Coaching Certificate, Leadership Coaching

  2016 — 2017

• North Dakota State University

  BS, International Business

Skills

• Analysis
• Leadership
• Business Strategy
• Program Management
• Human Capital
• Process Improvement
• Executive Coaching
• Cross-Functional Team Leadership
• Organizational Effectiveness
• Integration
• Change Management
• Organizational Development
• Consulting
• Project Management
• Organizational Design
• Business Process Improvement
• Training
• Strategy
• Business Transformation
• Performance Improvement
• Business Process Re-Engineering
• Management Consulting
• Management