Aimee D.

About Aimee D.

I have over 25 years of experience developing successful marketing strategies, compelling positioning and messaging, generating leads, and launching new products. I have led high-performing teams inspiring employees to think outside of the box and exceed performance goals. CORE COMPETENCIES• AI Dirven Marketing• GTM Planning & Execution• Market Penetration & Growth• Strategic Planning and Strategic Marketing • Positioning & Messaging• Competitive Strategy• Product Marketing• B2B Marketing • New Product Launches• Business Development• Managing Teams• Marketing Plans & Programs• Campaign Development• Strategic PartnershipsTechnical Skills: AI ToolsMS Office Suite and Office 365, PPT, Teams, Outlook Marketing Automation & Media: Pardot, Eloqua, HubSpot, CRM: Salesforce, InterActionCompetitive Intelligence: KLUE, Mediaradar, Facebook adsWeb Development: WordPress, CraftCollaboration & Events: MS Teams, Trello, Hive9, GoToWebinar, GoToMeeting, Zoom, WebEx, On24 Project Management: Monday.com, MS Excel

Experience

1. Head of Small Law Marketing

   LexisNexis

   Jan 2024 — Present

   Strategic marketing leader driving measurable growth in the legal sector by transforming small law marketing into a data-driven, high impact function.• Built and currently lead a high‑performing marketing team delivering consistent growth and measurable impact• Implemented a data‑driven marketing organization that increased attribution 31% above point‑of‑sale goals in year one• Positioned the team to surpass 2025 performance targets by more than 21%• Drove a 41% increase in qualified leads through a content‑rich, omni‑channel strategy• Established a performance marketing framework aligning campaigns with organizational objectives and ROI goals• Advanced pipeline velocity and client acquisition through integrated demand generation initiatives• Elevated brand positioning and market presence with strategic content and thought leadership programs• Strengthened cross‑functional collaboration to ensure marketing operations support overall business growth

Education

• The Ohio State University

  B.S./Business Administration, Marketing

Skills

• Lead Generation
• Marketing Management
• Marketing Strategy
• Event Management
• Segmentation
• Social Marketing
• Relationship Marketing
• Strategic Partnerships
• Crm
• Corporate Communications
• Sales Process
• Strategy
• Product Marketing
• Social Media
• Call Center Development
• Direct Marketing
• Social Media Marketing
• Marketing
• Analytics
• Leadership
• Advertising
• Management
• Sales
• Product Development
• Product Launch
• Selling
• Direct Sales
• Customer Retention
• Event Marketing Strategy
• Relationship Building
• Content Strategy
• Strategic Planning
• Team Building
• Customer Relationship Management (Crm)
• Digital Marketing