Aimee Clements
Accomplished Enterprise Marketing Executive
- Role
- Director, Marketing & Digital Experience at The Institute of Internal Auditors
- Location
- Orlando, FL, US
- LinkedIn followers
- 500 followers
About Aimee Clements
VALUE PROPOSITION I am highly effective in enterprise marketing, with experience delivering results in management roles overseeing strategies that increase revenue, customer engagement and competitive differentiation for a major resort and entertainment brand. My success is driven by my ability to build and execute marketing plans, strategies, and creative campaigns that increase brand awareness and sales growth in tandem with the engagement and motivation of high-performing teams designed to reach their fullest potential. SUMMARY Engaging enterprise marketing executive possessing a winning blend of management expertise, skill in the oversight of multimillion dollar budgets, and practical experience building and leading teams and departments. Leverages a unique mix of strategic and analytical expertise, consistently exceeding performance goals by aligning the effort of strong teams with organizational objectives. LEADERSHIP HIGHLIGHTS Established an internal creative resource agency and launched a fully integrated PMO to support Universal Orlando Resort, and extending support to other domestic and international park locations. Led the in-house agency to plan and execute over $200M of marketing and sales programs annually; 45 campaigns / 11,500 projects. Developed partner communication strategies to integrate Universal Parks messaging in $120M of partner media, garnering hundreds of millions of impressions each year. Optimized alliances with over 80 world-renowned entertainment brand intellectual properties. Consistently delivered employee satisfaction results in top 10% of the company.Specialties: Marketing Strategy and Execution, Creative Marketing Initiatives, Campaign Analysis, Internal Client Relationships, Team Leadership, Project Management, Brand and Communications Strategy
Experience
Director, Marketing & Digital Experience
The Institute of Internal Auditors
Jan 2022 — Present · Lake Mary, FL, US
Education
University of North Florida
Bachelor of Arts (BA), Advertising and Design
1993 — 1997
Skills
- Interactive Marketing
- Online Advertising
- Event Planning
- Social Media Marketing
- Digital Marketing
- Digital Media
- Integrated Marketing
- Marketing Communications
- Direct Marketing
- Event Management
- Digital Strategy
- Media Planning
- Email Marketing
- Brand Development
- Marketing
- Social Media
- Online Marketing
- Advertising
- Brand Management
- Marketing Strategy
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