Aimee Borders
Content Director | Driving Enterprise Messaging, Brand Narrative & Crisis Response
- Role
- Content Director, Global Brand, Digital and Social at ConocoPhillips
- Location
- Charlotte, NC, US
- LinkedIn followers
- 500 followers
About Aimee Borders
As a content strategist and communications leader, I simplify complexity, strengthen…
Experience
Content Director, Global Brand, Digital and Social
Aug 2023 — Present
Lead content strategy, brand narrative development, and enterprise messaging across global digital and social channels for a Fortune 500 oil & gas leader ($125B market cap, employees).• Strategically grow and nurture a highly engaged social audience within a polarized industry environment, driving transparency and trust.• Direct crisis communication planning and execution with clarity, empathy, and data-informed tactics to protect brand reputation.• Partner closely with executive leadership and cross-functional teams to ensure aligned, consistent messaging that resonates internally and externally.
Education
University of Missouri-Columbia
Bachelor of Journalism
Academia Barilla
Private Instruction
Skills
- Strategy
- Newsletters
- Creative Strategy
- Advertising
- Online Marketing
- Marketing
- Information Architecture
- Concept Development
- Corporate Branding
- Copywriting
- SEO Copywriting
- Integrated Marketing
- Social Media
- Interactive Marketing
- Creative Direction
- SEO
- Email Marketing
- Marketing Communications
- Brand Development
- Marketing Strategy
- Social Media Marketing
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