Aimee Zmugg
Head of North America @ Glance | Scaling Agentic Commerce | Customer-First, Outcome-Obsessed
- Role
- SVP, Head of Business Platform at Rakuten Rewards
- Location
- San Francisco, CA, US
- LinkedIn followers
- 500 followers
About Aimee Zmugg
I am a growth-driven executive with 20 years of experience leading high-performing sales organizations and scaling revenue across advertising, e-commerce, and digital media platforms.Throughout my career, I have built global teams, launched new revenue streams, and partnered cross-functionally to influence product strategy, drive platform innovation, and deliver measurable client outcomes.I thrive at the intersection of commerce, media, and technology — helping brands and disruptors unlock transformational growth through data-driven strategies, operational excellence, and a deep focus on customer success.Industries: Retail Media, AdTech, E-commerce, Digital Media, CTV, Performance MarketingStrengths: GTM Strategy, Enterprise Sales Leadership, New Product Commercialization, Cross-Functional Collaboration, Business Development, Partnerships
Experience
SVP, Head of Business Platform
Mar 2021 — Present · San Francisco, CA, US
Responsible for Rakuten Rewards\' Business Platform delivering revenue and growth from our largest merchant partners across retail, e-commerce, DTC & emerging disruptors, apparel, electronics, grocery & food, home & garden, health & beauty, and travel. Responsible for Go-To-Market strategy, partnerships, advertiser solutions/sales engineering, commercialization of Rakuten ad products, sales strategy, platform strategy, and innovation. Rakuten Rewards platform is the largest cashback shopping site, reaching 17MM monthly active shoppers who love to engage with Rakuten’s 3500 merchant partners across 20 merchant categories.
Skills
- Advertising
- Advertising Operations
- Ad Exchanges
- Search Engine Marketing (Sem)
- Mobile Devices
- Web Analytics
- Pay Per Click (Ppc)
- Marketing Management
- Online Advertising
- Search Advertising
- Ad Serving
- Digital Media
- Ppc
- Analytics
- Business Strategy
- Rtb
- Comscore
- Rich Media
- Monetization
- Strategic Partnerships
- Digital Marketing
- Interactive Marketing
- Salesforce.com
- Media Buying
- Marketing Communications
- Saas
- Enterprise Solution Sales
- Mobile Advertising
- Sem
- Ad Networks
- Display Advertising
- Digital Strategy
- Behavioral Targeting
- Video Advertising
- Mobile Marketing
- Marketing Strategy
- Analysis
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