Aimee Yoon
Director, Global Strategy & Operations
- Role
- Director, Global Customer Experience Transformation & Operations at General Motors
- Location
- New York, NY, US
- LinkedIn followers
- 500 followers
About Aimee Yoon
Award winning brand strategist and operations executive with proven ability and global leadership experience from diverse industries ranging from luxury and mass automotive, premium home entertainment, appliances to consumer electronics. Skilled in Strategy Development, Brand & Operational Transformation, Operations Management, Operational Excellence, Revenue Generation, Customer Experience Enhancement, Process Improvement, Profit Optimization. Worked and studied in USA, UK, France, Spain, Hong Kong, Singapore and Korea. MBA from INSEAD (France) & BA from Boston University.
Experience
Director, Global Customer Experience Transformation & Operations
Mar 2022 — Present · US
Recruited to Cadillac as a change agent tasked to re-invent the then-113-year old brand. Reporting directly to the President, led the complete overhaul of global brand and operational transformation. • Lead for driving business innovation initiatives to transform current OEM business model to technology driven: developing future of transportation strategy & mobility-as-a-service business model via electrification, autonomous driving, digital ecosystem, IoT, automated and intelligent connected car technology and innovative partnerships. Project on-going and has set direction for Cadillac’s 2.0 global strategy • Develop electric vehicle (EV) go-to-market strategy, customer experience and target strategy leveraging AI, IoT, big data to support shaping of differentiated journey and benefits for luxury customers. Project on-going • Manage and deliver enterprise-wide efficiency & transformation focused strategies & operations from ideation to execution. Set global roadmap, streamlined processes using data, and developed governance, tracking and collaboration mechanism. Structure approved by GM CEO and implemented globally • Develop and manage business metrics, strategic KPIs, brand roadmap, and serve as Strategic Risk Officer. Proposed mitigation plans to C-level strategic committee that were selected and currently are in action • Launched industry first digital car leasing program, Cadillac’s first e-commerce platform, leveraging new technology and data-driven approach to create new digital services. Program running with 85% dealer adoption in target markets. Received CEO’s Excellence Award for achievement
Education
Boston University
Bachelor's Degree
INSEAD
Master of Business Administration (M.B.A.)
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