Aimee Gibbons
Direct Response Marketer | Mid-Level and Sustainer Champion | Fundraiser | Donor Development Expert |
- Role
- Senior Director, Membership at Environmental Defense Fund
- Location
- Cape Elizabeth, ME, US
- LinkedIn followers
- 500 followers
About Aimee Gibbons
Experienced association, non-profit, and corporate member relations specialist. Specific expertise includes prospect outreach, creating and implementing innovative new programs that provide value-added benefits to solidify member retention, expanding existing membership base through creative targeted marketing campaigns, and in generating non-dues revenue. Additional areas of achievement to enhance organizational strength have included project management of membership survey crafting and interpretation of results, creating customized member programs tailored for individuals, cost-conscious resource management, team-building staff supervision, and consistent exceeding of benchmarks for new member recruitment and revenue generation.
Experience
Senior Director, Membership
Apr 2010 — Present · Washington, DC, US
Oversee robust donor portfolio of “Leadership Team” members whose contributions to organization range from accounting for one-third of net revenues raised; conceptualized, drafted and implemented recognition and tailored benefits program for LT donor group, resulting in nearly 500 more gifts to EDF in fiscal year 2011 than in 2010, exceeding projected donations by more than harvested donor profile information from granular database search to identify and target prospects for potential higher giving levels. Manage sustainer program that generates annually; and increased by more than 8 percent the number of “Eco Partners” allied with EDF during fiscal year 2011 over 2010, surpassing more than such stakeholders. Began long-term campaign of bolstering visibility and awareness of EarthShare fund Combined Federal Contribution workplace giving partner by generating 33 percent more applications to CFC and state employee campaigns; attended several CFC networking events. Led team preparing call center for database conversion under tight deadline, inoculating staff before switchover by organizing training sessions connecting call center and EDF staff; drafted six training manuals establishing procedures for standard operating protocols; built on success of those manuals to position documents as best-practices guides for staff use throughout organization; and minimized volatility during call center conversion process to ensure seamless transition to newly adopted CommonGround technology.
Education
Shepherd University
Bachelor's degree, Marketing/Political Science
Emerson College
Professional Certificate, Copy Editing
2013 — 2016
Skills
- Fundraising
- Nonprofit Organizations
- Telemarketing
- Stewardship
- Program Management
- Nonprofits
- Special Events
- Event Planning
- Membership Marketing
- Direct Marketing
- Gifts
- Management
- Team Building
- Non-Profits
- Leadership
- Membership Recruitment
- Budgets
- Direct Mail
- Mailings
- Community Outreach
- Marketing
- Project Management
- Copywriting
- Recruiting
- Training
- Annual Giving
- Community Building
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