Ailyn Esayag Weisleder

About Ailyn Esayag Weisleder

Specialties: • Strategic media planning for Fortune 100 companies • Performance based optimization and ROI Analysis• Languages: Spanish- native, English- fluent, Hebrew- intermediate, French- basic, • Computer proficient (Radian6, Shoutlet, Adobe Illustrator, Adobe Photoshop, Macromedia Dreamweaver, Director Mx, Word, Excel, PowerPoint, Internet Navigation Tools)• Social Media Specialist (Facebook, Twitter, Foursquare, YouTube)• International travel and work experience

Experience

1. VP of Marketing & Operations

   Alepel

   May 2015 — Present · Miami, TX, US

   Joined the women’s footwear brand ALEPEL to establish business strategies, develop brand relationships, awareness and increase customer base.• Conducted studies to analyze and understand the core ALEPEL customer, her interests and purchase behavior.• Planned and strategized branding and marketing campaigns.• Managed and further developed ALEPEL’s social media accounts: increased Instagram account by 25% over a 2-year period from May 2015 to March 2017.• Developed key business reports and metrics to analyze purchasing results by age and geographical markets.• Responsible for defining and leading the redesign of the ALEPEL ecommerce website.• Selected developer agency and software platform, defined mapping for customer purchasing. • Implemented strategies that grew the email database 74% over a 2-year period, from July 2015 to March 2017.• Responsible for ongoing inventory and site maintenance.• Managed relationships with retail partners. • Organized in-store events and sell-through reports.• Responsible for outsourcing agencies, warehouse and shipping partners.• In-charge of all customer service relations.• Established relationships with key editors, stylists and influencers. • Secured placements of the brand in publications such as Glamour, People en Español, Footwear News, Latina Magazine, Aventura Magazine. • Handled all elements of pulls (offered the product, packaged and sent, track shipments).

Education

• Universidad Monteávila

  B.S., Mass Media Communication

  2002 — 2007

• Emerson College

  M.A., Global Marketing Communication and Advertising

  2008 — 2009

Skills

• Marketing
• Mobile Marketing
• Marketing Communications
• Facebook
• Dreamweaver
• Illustrator
• Digital Marketing
• Digital Strategy
• Strategy
• E-Commerce
• Interactive Marketing
• Marketing Strategy
• Sem
• Social Media
• Online Marketing
• Blogging
• SEO
• Online Advertising
• Google Analytics
• Media Planning
• Photoshop
• Newsletters
• Google Adwords
• Youtube
• Creative Direction
• Digital Media
• Adobe Illustrator
• Email Marketing
• Copywriting
• Advertising
• Social Media Marketing
• Powerpoint
• Web Analytics
• Integrated Marketing
• Public Relations
• Internal Communications
• Media Relations