Ailine Tan

About Ailine Tan

Highly accomplished and effective Marketing and Operations Leader with 18+ years of extensive multi-industry experience and exceptional expertise in Integrated Marketing, Digital Marketing, Creative Operations and Business Development. Proven record of success leading project management, creative and production teams producing multi-channel content for brands such as Rolex, IBM, Bank of America, Wayfair, Singapore Airlines, Kiehl’s, Spotify and Nestlé. Recognized widely as a creative, collaborative and respected team leader who drives engagement, advocacy, sales and brand recognition effectively. Experienced in building relationships with C-Suite level clients and stakeholders as head of client servicing and operations. Key Recent Achievements:• Launched Wayfair’s print catalog program across 5 brands in the US/EU in 2021 and reaching >70% of US households in 2022 (37% YoY increase). • As SVP at Hill Holliday, led all operational efforts across strategy, creative and production for its largest client, Bank of America, with a $30M contract and helped drive the agency’s new business pipeline and organizational transformation. • As Vice President at AMP New York, provided strong engagement leadership with a strategic focus on the agency’s P&L. Grew the agency from 20 to 55 full-time employees and $20M to $50M in annual revenue. • Part of the strategic team that built IBM\'s global in-house agency to be responsive, innovative and cost efficient in producing content across multiple disciplines and business units

Experience

1. SVP, Head of Operations

   Burrell Communications

   Mar 2024 — Present · Chicago, IL, US

Education

• Ngee Ann Polytechnic; Singapore

  Bachelor of Arts - BA, Mass Communication/Media Studies

  2000 — 2004

Skills

• Integrated Marketing
• Digital Marketing
• Social Media Marketing
• Digital Strategy
• Advertising
• New Business Development
• Event Management
• Online Advertising
• Strategy
• Social Networking
• Event Planning
• Events
• Marketing
• Global E-Commerce
• SEO
• Sem
• Creative Strategy
• Interactive Advertising
• Mobile Marketing
• Digital Media
• Marketing Strategy
• Social Media
• Brand Development
• Marketing Communications
• Crm
• Interactive Marketing
• Google Analytics
• E-Commerce
• Facebook
• Business Development
• Search Engine Marketing (Sem)
• Customer Relationship Management (Crm)
• Search Engine Optimization (SEO)
• Online Marketing
• Online Video Marketing
• Influencer Marketing
• Social Media Advertising
• Social Media Outreach
• Social Media Measurement
• Content Strategy