Ailina Calip

WORK HISTORY

EDUCATION

ABOUT AILINA CALIP

WHO I AM I use my strategic mindset to identify actionable insights and deliver on marketing and operational initiatives that optimize brand visibility, sales and corporate organization. WHAT I DO I have worked with business owners within public speaking, business/life coaching, health and wellness industries to develop digital marketing strategies, providing them with social media management and website design services. I use key metrics, performance analyses, and market research to make strategic adjustments and develop successful campaigns. I have also worked with organization to create systems and processes that benefit the entire organization. Creating standard operating procedures for all employees to follow and reference for future use. I lead team members through thoughtful organization and lead by example on providing quality work while also incorporating new and thoughtful ideas as organizations develop. SELECTED ACCOMPLISHMENTS • Worked with marketing business owners, increasing online presence with an average 78% growth across clients. • Assessed performance and created paid and organic marketing strategies, increasing lead generation by 60-70% in the first three months. • Streamlined move-out process by creating pre-move-out inspection, make-ready checklist, and quality control forms to identify necessary maintenance and repairs and ensure effective quality assurance. • Create stream lined Standard Operating Procedures for Organizations that assist in the day-to-day processes for all employees. • Worked with developers on developing a project management application and keeping team members organized, accountable and creating clear lines of communication. • Worked with clients with budgets for their organization and insured that all areas for the organization was maintaining their expenses in line with their budgets.