Aileen van Ess

About Aileen van Ess

Passionate and dynamic marketing expert with adverse background in corporate, channel, and field marketing. Reliable confidant with proven success in developing and leading global channel campaigns, enhancing partner engagement, driving revenue growth, and strategically planning for channel success. Utilize keen understanding of diverse markets, cultural nuances, and consumer behaviors to create impactful campaigns that resonate with target audiences worldwide.Core Competencies & Selected Accomplishments- Growth Marketing: Drove collective success by deploying innovative and creative ways to achieve accelerated growth with partners- Marketing Campaigns: Developed and executed campaigns and initiatives focused on partner-centric strategies, including co-branded efforts, joint events, and shared content creation, amplifying reach and impact- Partner Communication Strategies: Managed communication channels with partners, ensuring timely and clear dissemination of information about product updates, marketing collateral, promotional materials, and other relevant details, fostering sense of partnership and enhancing partner engagement and enablement- Demand Generation: Created, launched, and oversaw campaigns from start to finish, building programs, landing pages, and emails, testing / QA, and driving demand and lead pipelines- Data Reporting & Insights: Built comprehensive metric reports, evaluating marketing campaign performance and providing strategic insights and actionable recommendations for continuous improvement- Diversity, Equity, and Inclusion (DEI) Advocate: Fostered inclusive workplaces, empowering, valuing, and championing Employee Resource Group (ERG) initiatives.Areas of Expertise- Partner Programs- Empowering Partners for Success- Partner Portals (building from the ground up)- Project Management- Demand Generation- Relationship Building- Experience with Partner Recruitment, Enablement, and Development- Budget & Expense Control- Partner Management- Global DEI LeaderI can be reached at a••••••••@gmail.com.

Experience

1. Global Channel Marketing Specialist

   Extreme Networks

   Mar 2019 — Present · San Jose, CA, US

   Executed channel communications to support growth of Extreme Network’s business through channel partners. Ran several communication touch points including newsletters, webinars and our E360 partner tool. Managed projects and logistics for global webinars, including scheduling, training, promoting, and moderating during live event. Oversaw content strategy for E360 partner application to curate relevant and engaging content posts- Communications Co-Chair – Lat Raza @ Extreme - Latino and Hispanic ERG#ChannelCommunication #ChannelMarketing #ERGAdvocate

Education

• Santa Clara University Leavey School of Business

  Bachelors of Science in Commerce, Marketing

  2002 — 2006