Ade Lawal
Senior Marketing Strategist @Upwork
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WORK HISTORY
Senior Marketing Strategist @Upwork
Partnering with startups, SMEs and agencies to drive growth through performance marketing, CRM and data-led digital strategy.Key impact:• Increased client engagement by 30% through A/B testing, funnel optimisation and performance analysis• Delivered up to 35% growth in lead generation through integrated multi-channel campaigns• Improved conversion rates across web and email by optimising customer journeys and lifecycle touchpointsWhat I do:• Build and execute growth strategies across paid media, SEO, CRM and content• Optimise acquisition funnels and conversion pathways using data and experimentation• Implement CRM and marketing automation (HubSpot) to improve retention and LTV• Align marketing activity with commercial goals and revenue targets
EDUCATION
Coulsdon College
A Level, English Language and Literature, General, Sociology, Media Studies
The Lightbulb
Apprenticeship, Digital Marketing
University of Bradford
BA Hons, Communication and Media Studies
Archbishop Tenisons School
GCSEs, English Language and Literature, French,
Digital Marketing Institute
Digital Marketing Diploma, Verified PDDM Professional Diploma Digital Marketing
ABOUT ADE LAWAL
I’m a Growth & Performance Marketing Leader with 12+ years’ experience driving measurable revenue growth across B2B, B2C, agency and nonprofit environments.I specialise in scaling acquisition, improving conversion and building high-performing digital ecosystems across paid media, SEO, CRM and lifecycle marketing.Recent impact includes:• Increasing engagement by 30% through data-led optimisation and testing• Driving 35% growth in lead generation through integrated campaigns and funnel improvements• Expanding digital reach by 40% while improving on-site engagement and conversionMy approach is simple: combine data, creativity and commercial focus to deliver marketing that drives real business outcomes - not just activity.I’ve worked closely with senior stakeholders, founders and cross-functional teams to translate business goals into growth strategies that scale.Core strengths:• Growth strategy & funnel optimisation• Performance marketing (SEO, paid media, CRO)• CRM & lifecycle marketing (HubSpot, automation, retention)• Data analysis, testing & continuous optimisationCurrently exploring Growth, Performance Marketing and CRM leadership roles where I can drive measurable impact quickly.
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