Aijah Refuerzo
Digital Brand Manager @Total Resources International Inc
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WORK HISTORY
Digital Brand Manager @Total Resources International Inc
Leads end to end project management for digital and retail content initiatives, aligning cross functional teams to deliver multi-channel launches across Meta, TikTok, Pinterest, and YouTube. Drive workflow optimization, asset management, and performance reporting to improve operational efficiency and execution.
EDUCATION
Parsons School of Design - The New School
Bachelor of Fine Arts , Photography
Parsons School of Design - The New School
Bachelor of Arts, Photography
ABOUT AIJAH REFUERZO
Creating immersive 360 marketing campaigns that connect brands with audiences is my bread and butter. At Total Resources International, I lead brand and product awareness initiatives; launching the company’s first social media presence, growing reach 1,137% in Q1, and driving an 85% increase in website traffic through targeted paid media. During my time at Meta, I managed creative and production for the Ray-Ban demo tour, boosting sales 78% in 30 days, and supported go to market campaigns for multiple product lines including Oakley Meta, Ray-Ban Meta, and Quest.Bridging strategy and creativity is key for campaigns, leaving a lasting impression to create a memorable experiences.
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