Aiden Pleckaitis

Associate Engagement Planner @CMI Media Group

Chicago, IL, US

Led strategic planning and execution for 7 national brands, managing multi-million-dollar media budgets across digital channels to drive measurable business impact• Developed comprehensive media strategies aligned with client objectives, leveraging audience insights and market trends to guarantee impactful and effective placements• Owned end-to-end campaign execution from securing vendor contracts and building tactical media plans, to campaign launch and in-flight optimization and performance analysis• Built and maintained strong client and vendor relationships, serving as a key point of contact to ensure seamless collaboration and alignment across broader business and marketing objectives• Effectively upheld financial accuracy of several media campaigns by managing contractual documentation, campaign flowcharts, budget reconciliation, and actualizations• Collaborated cross-functionally with internal teams to resolve performance issues, improve workflow, and ensure flawless campaign implementation

University of Illinois Urbana-Champaign

Bachelor's degree, Marketing