Aidan Dickenson
Senior Sales Operations Analyst @Sage
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WORK HISTORY
Senior Sales Operations Analyst @Sage
GB
Delivered role-specific training (12 hours) plus 1:1 support with most of the team. Set up twice-weekly clinics, a Teams Q&A space and two-page guides. Around 29 users log in weekly; 80%+ now submit forecasts in Clari, and all forecast calls run in the tool. Forecasts are tracking much closer to actuals.Improved the quality of deal data so reports can be trusted. Ensured every deal has a single named partner owner, added checks so incomplete records can’t be saved, and fixed historic entries back to Oct-2023. Introduced clear indicators that show how long a deal has gone without a next step and how many times the close date has slipped. Run regular checks to keep pipelines accurate.
EDUCATION
Newcastle University
Bachelor of Science - BS, Mathematics
ABOUT AIDAN DICKENSON
I am a Senior Sales Operations Analyst at Sage Intacct, responsible for improving sales forecasting accuracy and revenue operations across the UKI. My role focuses on Clari forecasting, Salesforce data management, and pipeline reporting, ensuring leaders have reliable, consistent insights for decision-making.I specialise in Sales Operations, Revenue Operations, Forecast Management, Salesforce CRM, and Clari Forecasting, with experience supporting Account Executives, Sales Managers, Sales Directors, and Partner teams. My work is aimed at making data accurate, processes efficient, and forecasting predictable.I also publish daily content on cybersecurity, covering supply chain risk, data protection, and incident response awareness. This builds my knowledge of industry trends while providing business leaders with practical takeaways.Outside of Sage, I run ArtNorthEast, a digital art business on Etsy. I use AI automation, Make.com, and Airtable to manage workflows and grow consistent global sales.
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