Aidan Lyons

About Aidan Lyons

Sports and entertainment executive with 20 plus years driving growth across digital platforms, first party data, AI, and global fan engagement. Proven track record of scaling fan audiences, unlocking major D2C revenue, and creating new commercial inventory across digital and physical ecosystems. Delivered measurable ROI for elite sports organizations including the NFL and Formula 1 by leveraging Audience AI, fan identity platforms, and data driven personalization. Recognized for building high performing teams, accelerating speed to market, and developing innovative revenue models that transform how rights holders acquire, engage, and monetize fans.

Experience

1. Chief Executive Officer

   Fancapital

   Oct 2023 — Present · NY, US

   Fan Engagement Services: Build a large and engaging audience base through direct-to-consumer platforms, including digital and physical property development and management. The digital property can consist of websites and apps with the use of unique products to capture fans. The digital platform will engage users through digital content creation, such as editorial and 3rd party content, and direct messaging through push notifications, email, and texts. Data Platform: FanCapital can ingest, aggregate, clean, store and organize 1st, 2nd, and 3rd party data into usable formats, providing customers with unparalleled and actionable insights on their fanbases. The Data Platform will also provide analysis for the customers to identify, target, and interact with niche customer segments within a population. Access to this level of data also allows for improved sponsor pitches. Data Monetization Services: Extend monetizable asset base beyond traditional sponsorships through the development of marketable sales packages of fan engagement assets and data. These assets will allow for monetization of traditional and digital sponsors, digital only sponsors, digital and cost per action events, ad sales, and data sharing with partners. FanCapital will also support the creation of sponsor pitches, analysis to support sales asks, provide analytics and reporting to ensure packages are executed, and act as a broker for sponsor, sales, and marketing opportunities

Education

• New York Institute of Technology

  BBA, Marketing and Business Administration

  1998 — 2001

• New York Institute of Technology

  MBA

  2001 — 2002

Skills

• Customer Acquisition
• Social Media Marketing
• Marketing
• Database Marketing
• Direct Mail
• Web Marketing
• Direct Marketing
• SEO
• Comedy
• Competitive Analysis
• Digital Media
• Affiliate Marketing
• Mobile Devices
• Segmentation
• Omniture
• Sem
• Analytics
• Digital Marketing
• Web Analytics
• Integrated Marketing
• New Media
• E-Commerce
• Marketing Strategy
• Email Marketing
• Social Media
• Online Marketing