Aidan Farrish

Digital Marketing Specialist @HealthTrust Performance Group

Nashville, TN, US

Working as an in-house agency to a strategic team, I deploy digital marketing best practices to design assets and streamline attached workflows to deliver leads to stakeholders and track measurable results for growing interest in prospects. I provide reports and detail the meaning of technical metrics to help stakeholders determine ROI and plan for upcoming campaigns. This work involves managing the marketing tech stack, from budget to training others and to identifying areas of opportunity. My specific responsibilities include, but are not limited to: • Maintaining and improving data integrity, accomplished by investigating integrations between systems and securing CRM best practices cross-functionally to prevent data loss or corruption • Website management, which includes working with teams cross-functionally to ensure website security and enterprise alignment.• Creating and maintaining digital marketing campaigns utilizing assets I build within various platforms (HubSpot, Salesforce, etc.). Assets include-email campaigns -landing pages -webpages-micro-sites -workflows -forms -surveys-lists/data sets -paid social posts -tracking parameters

The University of Alabama Graduate School

Master of Arts - MA, Rhetoric and Composition/Writing Studies

The University of Alabama

Bachelor's degree, Professional, Technical, Business, and Scientific Writing