Aida Hayna
Chief of Staff & Operations Manager @Iceweb
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WORK HISTORY
Chief of Staff & Operations Manager @Iceweb
Miami-Fort Lauderdale, FL, US
At IceWeb, I serve as Chief of Staff & Operations Manager, leading company-wide operational execution and driving scalable growth initiatives. I oversee financial management, HR, executive reporting, legal coordination, and sales operations, ensuring alignment between strategic objectives and day-to-day execution.I built and managed the inside sales function, implemented performance tracking systems, and streamlined workflows across departments to improve efficiency and accountability. By optimizing processes, strengthening reporting infrastructure, and enhancing cross-functional communication, I helped create operational clarity and improved revenue performance.My focus is on building structure within growing organizations — translating executive vision into measurable action, improving operational performance, and establishing systems that support sustainable scale.
EDUCATION
Florida International University
Bachelor of Arts - BA, Environmental Policy
Florida International University
Bachelor of Arts - BA, Political Science and Government
Meorot Yerushalayim Seminary
Jewish/Judaic Studies
ABOUT AIDA HAYNA
I am an operations and strategy leader focused on building the infrastructure that enables organizations to scale with clarity and discipline.Currently serving as Chief of Staff & Operations Manager at IceWeb, I lead company-wide operational execution across finance, HR, legal coordination, executive reporting, and sales operations. My role centers on translating executive vision into structured systems, measurable performance metrics, and cross-functional alignment. I have built and managed the inside sales function, implemented performance tracking frameworks, and streamlined workflows to improve accountability, reporting accuracy, and revenue performance.My background in enterprise and channel sales at NICE Actimize, Darktrace, and PACE Funding Group provides a strong foundation in go-to-market strategy and revenue operations. Having generated over $9M in channel financing volume earlier in my career, I bring a commercial lens to operational decision-making — ensuring that internal systems directly support growth objectives.I specialize in:• Operational strategy & execution• Revenue operations & performance infrastructure• Cross-functional leadership alignment• Process optimization & workflow design• Building scalable systems in growth-stage environmentsI am driven by creating structure within complexity — aligning leadership priorities, improving operational visibility, and establishing systems that support sustainable, long-term growth.
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