Aida Hasrati
Product Designer (Ux Ui) @Reelplus
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WORK HISTORY
Product Designer (Ux Ui) @Reelplus
Toronto, ON, CA
ReelPlus is a shoppable video UGC app for Shopify merchants. → Created a seamless video-to-checkout flow by integrating a swipeable shoppable video modal-enhancing user retention and driving 30% more product interactions.→ Built custom UI components by extending Shopify Polaris Design System-like advanced Index Filters for video management and a “Where to Display” wizard-leading to 3× faster setup flow and reduced user errors in widget configuration.→ Led a performance-first UX strategy enabling sub‑1.8s video loading across 500+ stores-driving 28% higher satisfaction and eliminating speed concerns for merchants.→ Partnered with PM to run usability tests with 8 merchants and redesign widget setup flowcut time-to-publish from 25 to under 3 minutes and reduced onboarding drop-off.
EDUCATION
University of Applied Science and Technology
Associate's degree
Azad University (IAU)
Bachelor's degree
ABOUT AIDA HASRATI
I have hands-on experience in startup environments, having co-founded a tech startup where I led the product journey from ideation to launch. This experience equipped me with skills in agile development, strategic planning, and effective cross-functional collaboration - skills I continue to rely on today. My background in the startup world has given me a unique perspective on the tech industry and a versatile set of abilities combining strategic thinking, clear communication, and adaptability. I build rapport quickly with stakeholders and approach challenges with both a holistic view and strong problem-solving capabilities. As a product designer with an INTJ-A mindset, I strive to blend systems thinking, data-informed decision-making, and user empathy to create experiences that are not only effective but truly meaningful. In the domain of UI design, my skills go far beyond visual polish. I have deep expertise in visual hierarchy, typography, grid systems, color theory, and interactive structure. I\'ve built and implemented scalable design systems, created modular components in Figma, and documented design specifications for smooth design-to-dev handoff. My focus is always on crafting interfaces that are not only visually engaging and brand-aligned, but also usable, accessible, and responsive to real user behavior. I approach every project with structure and research at the core and iterate through critical feedback and continuous improvement. I’m currently looking for opportunities to join mission-driven teams where I can help tackle complex challenges and design products that deliver meaningful impact. Personality type: Architect (INTJ-A)
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