Airra M.
Head of Sales & Marketing @ Fothion | Turning Sales & Marketing into Predictable Pipeline and Revenue with AI-Driven Growth
- Role
- Head of Sales and Marketing at Fothion
- Location
- Los Angeles, CA, US
- LinkedIn followers
- 500 followers
About Airra M.
With over 15 years of experience in sales and marketing, I am a passionate and results-oriented leader who thrives on developing and implementing strategic marketing plans and campaigns that generate leads, enhance brand awareness, and drive business growth.I leverage my skills in email marketing, content creation, social media management, and lead generation to create and execute innovative and effective promotional programs that attract potential customers across various channels and platforms. I also hold certifications in communications and sales training, which enable me to mentor and empower my team to deliver high-quality service and performance.
Experience
Head of Sales and Marketing
Mar 2026 — Present · Los Angeles, CA, US
I lead Fothion’s sales strategy and day-to-day execution, focusing on turning leads into real opportunities and revenue. I drive our AI search strategy (SEO and GEO) to improve visibility and position us as a trusted cybersecurity-focused MSP, while ensuring strong alignment between marketing and sales so all efforts whether inbound, outbound, or Warm 250 convert into qualified opportunities. I build and refine our sales processes and playbooks, manage and support the sales team through coaching and performance tracking, and lead initiatives like Warm 250 to activate existing relationships into pipeline. I also standardize how inbound leads are handled to ensure consistent follow-up, improve our website’s ability to convert visitors into booked calls, and collaborate with our SEO team and partners to implement website and growth-focused improvements. In addition, I introduce AI-driven tools and automation to scale our marketing efforts and provide regular performance updates to leadership to maintain clear visibility into results and areas for improvement.
Education
St. Columban’s College
High School Diploma
St. Scholastica's College, Manila
High School (1st year to 3rd year)
Assumption College, San Lorenzo
Bachelor of Commerce - BCom, Marketing
University of Pangasinan
Bachelor of Laws - LLB, Law
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