Neha Ahuja

About Neha Ahuja

As a Strategy & Analytics Manager, I leverage my 13 years of agency experience in media measurement to set key performance indicators (KPIs), track campaign performance, and analyze metrics like click-through rates, conversion rates, cost per acquisition (CPA), RoAS to identify areas for optimization. I possess knowledge of various paid media reporting channels including search, social, display, video, required to deliver data-driven BI solutions and insights for top global clients from media & entertainment space.I have extensive experience in establishing BI account teams by gathering client requirements, building business processes, managing data, performing QA, documenting change, driving automation, and bringing efficiencies through upgradation of database systems and various analytical and optimization techniques. I have also used a variety of tools and platforms, such as Alteryx, SQL, R, PowerBI, Tableau, Datorama, Funnel.io, Excel, and Google Spreadsheets, to process, harmonize, and visualize data from multiple search, social and display media channels, such as Facebook, Snapchat, Instagram, Pinterest, Tiktok, Twitter, Google Search Ads, Youtube (DV360), Display Campaign Manager and Prisma for reporting and budget reconciliation. I have handled accounts with media budgets of over $80mln.In my current role, I ensure continuous and effective collaboration between cross functional delivery teams and stakeholders from Ad Operations, Media Services, Marketing Technology, Marketing Investment/Planning/Strategy teams and Publishers for meeting my client’s business requirements.I also support agency teams with custom BI solutions for streamlining third party partner spend data - by collecting, standardizing, managing actual spends and tracking variances against planned thereby strengthening reconciliations and achieving campaign performance benchmarks timely, optimizing budgets and driving higher sales/conversions/subscriptions/leads for client\'s business.Some of key projects I have led and worked hands on are from media, entertainment and ecommerce space and include clients like HBO Max, Disney, Warner Brothers, Adidas, Paypal & Nissan.

Experience

1. Senior Manager

   eClerx

   Jan 2024 — Present · Gurugram, IN

   Data, Analytics & Consulting

Education

• Cambridge School Srinivaspuri

  Commerce with Mathematics

• Indian Institute of Foreign Trade

  Executive MBA, Finance

  2016 — 2017

• Gokhale Institute of Politics and Economics

  Master's degree, Economics

  2010 — 2012

• Ivy Professional School

  Business Analytics Certification, Adv Excel, VBA, SQL, Tableau, SAS, R, Python

  2018 — 2019

• Delhi University

  Bachelor's degree, Economics

  2006 — 2009

Skills

• Data Analysis
• Analytics
• Business Strategy
• Economics
• Statistics
• Product Management
• Market Research
• Business Analysis
• Project Management
• Management
• Competitive Analysis
• Start-Ups
• Strategic Planning
• Customer Relationship Management (Crm)
• Public Speaking
• Sql
• Research
• Sas
• Market Analysis
• Microsoft Office
• Team Management
• Microsoft Word
• Strategy
• E-Commerce
• Social Media Marketing
• Powerpoint
• Microsoft Excel
• Marketing
• Business Development
• Social Media
• Web Analytics
• Financial Analysis
• Training
• Leadership
• Spss