Alan Holding
Growth Marketing Leader | Performance Media | MarTech Systems | Demand Generation | AI Transformation
- Role
- VP, Growth & User Acquisition at Outlier
- Location
- Austin, TX, US
- LinkedIn followers
- 500 followers
About Alan Holding
A growth and performance marketing expert with 19 years of expertise and 12 years of team leadership. Specialized in developing direct response campaign strategies, MarTech systems, and reporting systems that produce measurable business outcomes at scale.
Experience
VP, Growth & User Acquisition
Jul 2025 — Present
Responsible for user & revenue growth across paid channels, owned & organic media, conversion optimization, and lifecycle marketing strategies.
Education
University of Denver - Daniels College of Business
Bachelor in Science of Business Administration (BSBA), Marketing
2001 — 2005
Skills
- Omniture
- Link Building
- Analytics
- Ppc
- Google Analytics
- Search Advertising
- Marketing Strategy
- Social Media Marketing
- Pay Per Click (Ppc)
- Search
- Msn Adcenter
- Google Adwords
- Google Website Optimizer
- Online Marketing
- Conversion Optimization
- Online Advertising
- Email Marketing
- Sem
- Search Engine Marketing (Sem)
- Marketing
- Mobile Marketing
- Doubleclick
- Salesforce.com
- Digital Marketing
- Affiliate Marketing
- SEO
- E-Commerce
- Digital Media
- Social Media
- Web Analytics
- Integrated Marketing
- Paid Search Strategy
- Digital Strategy
- Yahoo Search Marketing
- Advertising
- Lead Generation
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