Aarika Hoffner
- Role
- Marketing Program Manager, Financial Services Sector at ERM
- Location
- Raleigh, NC, US
- LinkedIn followers
- 500 followers
Experience
Marketing Program Manager, Financial Services Sector
Jan 2023 — Present
Sector Marketing Manager for the newly established Financial Services sector. Responsible for overseeing and managing various initiatives and campaigns. My primary role is to ensure the successful planning, execution, and completion of marketing programs to achieve business objectives and drive growth in our Finance Industry- Lead and manage industry marketing strategy and execution, including thought leadership content development, pitch deck messaging and design, social media strategy writing and editing, video messaging, and vendor relationships- Manage and coordinate a variety of marketing events from proprietary (virtual and in person) events and conferences, industry association memberships, sales enablement materials and insights development- Implement industry marketing strategy and competitive intelligence practices, including planning, researching, and project management to achieve successful outcomes- Influence partners and sellers on which marketing activities to pursue through strategic and commercial alignment discussions- Measure the impact of campaigns using both qualitative and quantitative metrics- Collaborate with other teams, including Global Marketing, on initiatives and strategies for the industry. Provide ideas, guidance, to influence and collaborate with other marketers and technical teams- Elevate and maintain the quality and consistency of ERM\'s professional image in client communications, events, pursuits, and collateral material- Ensure compliance with company image, brand standards, approval levels, and guidelines.
Skills
- Sales Recruitment
- B2b
- Salesforce.com
- Sales Management
- Negotiation
- Customer Service
- Microsoft Office
- Leadership Development
- Team Building
- Social Media
- Hiring
- Product Knowledge
- Visual Merchandising
- Team Leadership
- Social Skills
- Business Management
- Problem Solving
- Advertising
- Social Media Marketing
- Outlook
- Social Networking
- Trade Shows
- Excel
- Prospection
- Loss Prevention
- Sales Presentations
- Customer Relations
- Powerpoint
- Retail Management
- Purchasing
- Email Marketing
- Leadership
- Exhibit Preparation
- Healthcare
- Retail
- Marketing
- Word
- Sales
- Training & Development
- Inventory Management
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