Ahmed Kassim
Commercial Transformation Manager @Diageo
Signup · Get unlimited contacts
WORK HISTORY
Commercial Transformation Manager @Diageo
Chicago, IL, US
Leading strategy, program management, and commercial transformation initiatives across Diageo, with a focus on the de-integration of Cîroc from Diageo and the formation of a joint venture with Lobos 1707, including build-out of a new U.S. operating model across ~50 markets.Own end-to-end delivery of cross-functional programs, driving alignment across Commercial, Supply Chain, Finance, Legal, and major distributors (e.g, SGWS, Breakthru).Key contributions- Direct multi-state Vendor of Record (VOR) transition to enable independent joint venture operations while maintaining business continuity - Lead program management across licensing, pricing, distributor onboarding, and order-to-cash workflows - Build centralized trackers and governance processes, improving visibility and execution across complex workstreams - Resolve system and operational gaps (SAP, EDI, distributor flows), improving order reliability and reducing manual workarounds - Implement SAP validation and distributor alignment processes, reducing commingled orders to <2% across 1,500+ transactions - Develop executive-level decks and RTM transformation materials, translating complex data into clear insights for leadership Impact:Driving large-scale transformation efforts that improve operational efficiency, strengthen compliance, and support data-driven strategic decision-making.
EDUCATION
Linn-Benton Community College
Business, Management, Marketing, and Related Support Services
Oregon State University
Bachelor of Science - BS, Business Administration
SKILLS
ABOUT AHMED KASSIM
Strategy and program management professional focused on large-scale commercial transformation and operating model design.Currently leading the de-integration of Cîroc from Diageo and the formation of a joint venture with Lobos 1707, supporting the build-out of a new U.S. operating model across ~50 markets. Own cross-functional program delivery across Commercial, Supply Chain, Finance, Legal, and distributor partners, driving execution in complex, high-ambiguity environments.Previously part of the early team at Ritual Zero Proof, contributing to its growth and eventual acquisition by Diageo.Experienced in turning fragmented, ambiguous problems into structured plans, aligning stakeholders, and delivering against critical milestones. Regularly develop executive-level materials to support decision-making, including Route-to-Market strategy, performance tracking, and organizational design.Background in account management and sales operations, bringing a strong foundation in commercial execution, stakeholder management, and data-driven decision-making.Core focus areas:• Program & project management • Commercial transformation & operating model design • Cross-functional leadership • Executive communication & strategic storytelling • Process optimization & systems (SAP, EDI)Interested in strategy, program management, and transformation roles where I can drive complex initiatives from problem definition through execution.
This profile is compiled from publicly available professional sources. Unifers is not affiliated with or endorsed by LinkedIn. Request removal of this profile.